
Marketing Environment Quiz

Quiz
•
Business
•
University
•
Medium

Nitin Kalra
Used 1+ times
FREE Resource
30 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the role of scanning the environment in marketing?
It helps in identifying opportunities and threats early.
It is used to ignore market changes.
It focuses only on internal factors.
It is unnecessary for large companies.
Answer explanation
Scanning the environment is crucial in marketing as it helps identify opportunities and threats early, allowing businesses to adapt and strategize effectively. The other options misrepresent the importance of environmental scanning.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What should be defined to understand the marketing environment?
The broad categories of factors affecting it.
Only the financial aspects.
The internal team structure.
The company's mission statement.
Answer explanation
To understand the marketing environment, it's essential to define the broad categories of factors affecting it, as they encompass economic, social, technological, and competitive elements that influence marketing strategies.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of Environmental Scanning?
To affect the organization and its strategic marketing activities.
To increase the production capacity of a company.
To improve employee satisfaction.
To enhance customer service.
Answer explanation
Environmental scanning helps organizations identify external factors that influence their strategic marketing activities, enabling them to adapt and respond effectively to changes in the market.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which department is primarily involved in the creation of goods in an organization?
Finance
Production
Purchasing
R & D, Engineering
Answer explanation
The Production department is primarily responsible for creating goods in an organization, overseeing the manufacturing process and ensuring products are made efficiently and to quality standards.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element in the micro marketing environment is directly connected to both suppliers and customers?
Competition
Intermediaries
Our organisation
Suppliers
Answer explanation
Intermediaries connect suppliers and customers by facilitating the distribution of products. They play a crucial role in the marketing environment, bridging the gap between the two parties.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What aspect of the macro environment involves technological advancements?
Sociocultural
Technological
Economic/Competitive
Political/Regulatory
Answer explanation
The correct choice is 'Technological' as it directly relates to advancements in technology, which are a key aspect of the macro environment influencing industries and economies.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element of the PESTEL framework is concerned with environmental issues?
Sociocultural
Environmental
Technological
Legal
Answer explanation
The PESTEL framework includes various elements that analyze external factors. The 'Environmental' element specifically addresses environmental issues, making it the correct choice for this question.
Create a free account and access millions of resources
Similar Resources on Wayground
30 questions
Business Startegy Quiz 1

Quiz
•
University
25 questions
Marketing Knowledge

Quiz
•
University
27 questions
Management Theories Quiz

Quiz
•
12th Grade - University
25 questions
Philosophy of Business Final Examination

Quiz
•
University
25 questions
IB Business Management - 2.1.1 Intro to HRM Quiz

Quiz
•
9th Grade - University
25 questions
Kotler Keller MPL_1

Quiz
•
University
30 questions
Tutorial Games 1 (L1 to L3)

Quiz
•
University
25 questions
Marketing Concepts Quiz

Quiz
•
University
Popular Resources on Wayground
10 questions
Video Games

Quiz
•
6th - 12th Grade
20 questions
Brand Labels

Quiz
•
5th - 12th Grade
15 questions
Core 4 of Customer Service - Student Edition

Quiz
•
6th - 8th Grade
15 questions
What is Bullying?- Bullying Lesson Series 6-12

Lesson
•
11th Grade
25 questions
Multiplication Facts

Quiz
•
5th Grade
15 questions
Subtracting Integers

Quiz
•
7th Grade
22 questions
Adding Integers

Quiz
•
6th Grade
10 questions
Exploring Digital Citizenship Essentials

Interactive video
•
6th - 10th Grade