QUIZ TLH

1. Which type of psychologist might help a department store redesign the store layout, help choose flooring, lighting, placement of mirrors and other design elements to improve help increase sales?

• a. Forensic

• b. Industrial/

  organizational

• c. Developmental

• d. Biological

2. Which of the following attempts to describe the processes used in the mind, particularly in the areas of sensations, feelings, and images?

• a. Introspection

• b. Structuralism

• c. Functionalism

• d. Systematic theories of learning

3. A relative, sensitive response to long wavelength cones helps us to see which color?

• a. Purple

• b. Blue

• c. Green

• d. Red

4. Which theory of color vision explains how cells organize color information?

• a. Trichromatic

• b. Opponent-process

• c. Retinex

5. Which of the following explains how we see one continues series of movement when we watch a movie?

• a. Stroboscope movement

• b. Induced movement

• c. Depth perception

• d. Convergence

6. Your professor just handed out your final exam, and all of the questions are essay questions. Which type of memory will you need to use to answer the questions?

• a. Free recall

• b. Recognition

• c. Procedural

• d. Declarative

7. Based on the concept of encoding specificity, where would the best place to study for an exam be?

• a. Your bedroom

• b. A coffee shop

• c. Somewhere quiet

• d. The school library

8. What happens when we try to describe events that happened long ago, and we don’t remember perfectly?

• a. We fill in the gaps with reasonable guesses

• b. We leave out important detail

• c. We describe only the most unusual or unlikely aspects of the event

• d. We describe what we saw, but not what we heard

9. According to the blocking effect, when a new stimulus is added to a previously established stimulus, which of the two will be blocked?

• a. The original stimulus

• b. The second, added stimulus

• c. They will both be blocked

• d. Neither will be blocked
  

10. Which reinforcement schedule is most likely the most effective in establishing long-term behavior?

• a. Continuous

• b. Fixed-interval

• c. Chained

• d. Intermittent