MARK1010 Leveraging Data Analysis in Mordern Marketing

What is the most advanced data analytics type?

• Prescriptive

• Descriptive

• Predictive

4 main types of data in marketing analytics?

• Market, Customer, Brand, Marketing Activity

• Customer, Transactional, Product, Brand

• Customer, Portfolio, Brand, Communication

The benefits of applying data analytics in marketing?

• Better understanding of customer & market

• More efficient use of marketing resources

• Better measurement of marketing performance

• All 3 aboves

In RFM analysis, lower recency score means?

• Less recent purchase

• More recent purchase

Which chart type can best show the relationships between 4 metrics?

• Stacked bart chart

• Tree map

• Bubble chart

The benefits of using automated dashboard in marketing analytics?

• Shorten time for decision making

• Enable multi-dimensional analysis for more comprehensive insights

• Minimize resources for manual data processing & reporting

• All 3 aboves

The right process of making a marketing analytics dashboard?

• Build dashboard wireframe, Identify metrics & dimensions, Create Chart

• Identify metrics & dimensions, Build dashboard wireframe, Create chart

Which areas marketers can use marketing analytics for decision making?

• Digital marketing

• Content strategy

• Customer analysis

• Product development

• All 4 aboves

Which model is used for clustering customers?

• RFM model

• K-means model

• Both

Which chart type is best for conversion analysis?

• Funnel chart

• Sunburst chart

• Grouped bar chart