ITM Midterms Review #1

ITM Midterms Review #1

University

15 Qs

quiz-placeholder

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Topic 1 - An overview of Marketing

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ITM Midterms Review #1

ITM Midterms Review #1

Assessment

Quiz

Other, Professional Development

University

Hard

Created by

Tracy Durana

Used 3+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

_____ strategy is based on creating demand that is not currently in existence; rather than fighting over alot of competition.

Red Ocean Strategy

Marketing Strategy

4Ps

Blue Ocean Strategy

2.

FILL IN THE BLANK QUESTION

45 sec • 5 pts

What are the 4Ps of Marketing?

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Choose two answers. A Red Ocean Strategy is usually characterized for having:

Little to no competitors

Well established products

New products

Lots of competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

How many CTAs do you need per major piece of content?

4

3

2

1

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The 7Ps of Marketing is also commonly called

Marketing Mix

Marketing Channels

Services Marketing Mix

Products Marketing Mix

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

In the 4Cs of Marketing, Product relates to ___________

Cost

Customer Value

Convenience

Communication

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

______ is a short prompt that is used to encourage your audience to take a desirable action for your business

Marketing Message

Value Proposition

CTA

Positioning Statement

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