_____ strategy is based on creating demand that is not currently in existence; rather than fighting over alot of competition.
ITM Midterms Review #1

Quiz
•
Other, Professional Development
•
University
•
Hard

Tracy Durana
Used 3+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Red Ocean Strategy
Marketing Strategy
4Ps
Blue Ocean Strategy
2.
FILL IN THE BLANK QUESTION
45 sec • 5 pts
What are the 4Ps of Marketing?
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Choose two answers. A Red Ocean Strategy is usually characterized for having:
Little to no competitors
Well established products
New products
Lots of competition
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
How many CTAs do you need per major piece of content?
4
3
2
1
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The 7Ps of Marketing is also commonly called
Marketing Mix
Marketing Channels
Services Marketing Mix
Products Marketing Mix
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
In the 4Cs of Marketing, Product relates to ___________
Cost
Customer Value
Convenience
Communication
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
______ is a short prompt that is used to encourage your audience to take a desirable action for your business
Marketing Message
Value Proposition
CTA
Positioning Statement
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