QUIZ 05: Organizational Buyer Behavior

Which of the following is NOT an influence on organizational buying?

• Individual factors

• Interpersonal factors

• Organizational factors

• Technological factors

When meeting planners review proposals for a convention site and start to evaluate such features as sleeping rooms and meeting rooms, they are engaged in which stage of the buygrid framework?

• Performance review

• Proposal solution

• Order-routine specification

• Supplier selection

Which of the following is NOT a part of the organizational buying process?

• Problem Recognition

• Product Specification

• Product Solicitation

• Supplier Selection

SMERF stands for:

• Social, medical, educational, religious, and fraternal organizations

• Social, medical, educational, racial, and fraternal organizations

• Social, military, educational, racial, and fraternal organizations

• Social, military, educational, religious, and fraternal organizations

Those individuals that have the power to prevent sellers from reaching the buying center are called:

• Influencers

• Deciders

• Gatekeepers

• Approvers

The LEED Green Building Rating System provides design guidelines for environmentally friendly buildings. LEED stands for:

• Leadership in Energy and Environmental Design

• Learning in Energy and Environmental Design

• Leadership in Evaluating Environmental Design

• Learning in Evaluating Environmental Design

Users, Influencers, Approvers, Buyers, Gatekeepers are participants in the:

• Organizational Buying Process

• Organizational Convention Process

• Organizational Decision making process

• Organizational chart

In an Organizational Buying process, ________ select product requirements and suppliers.

• Buyers

• Users

• Deciders

• Approvers

A convention can be a major source of revenue for the sponsoring organization.

• TRUE

• FALSE

In most associations the elected president is in charge of arranging association meetings.

• TRUE

• FALSE