Tourism Marketing 2

What is the core concept that underpins all marketing activities?

• Sales
• Profit
• Value
• Promotion

Which of the following is NOT one of the four essential activities of marketing?

• Creating value
• Communicating value
• Exchanging value
• Analysing value

The perceived benefits that customers receive from a product or service compared to its cost is known as:

• Marketing
• Value
• Demand
• Need

Which of the following best describes the difference between needs and wants?

• Needs are basic requirements, while wants are shaped by personality and culture.
• Wants are basic requirements, while needs are shaped by personality and culture.
• Needs and wants are the same thing.
• Needs are always more important than wants.

When a want is backed by buying power, it becomes a:

• Need
• Demand
• Desire
• Preference

The primary purpose of marketing is to:

• Increase sales
• Create a brand
• Attract customers
• All of the above

Which of the following is NOT a key component of the marketing mix?

• Product
• Price
• Promotion
• People

According to the American Marketing Association, marketing is:

• The process of creating, communicating, delivering, and exchanging offerings that have value for customers.
• The art of selling products and services.
• The study of consumer behaviour.
• The science of advertising.

What is the ethical implication of businesses focusing solely on creating wants rather than fulfilling needs?

• It can lead to consumer exploitation.
• It can harm the environment.
• It can decrease profits.
• It has no ethical implications.

Which of the following is an example of a non-monetary benefit that a customer might receive from a product?

• A discount
• A warranty
• A sense of satisfaction
• Free shipping