Paid Search Assessment

Which of the following factors determines an ad's position in Google Ads?

• Maximum bid only

• Quality Score and Ad Rank

• The number of impressions

• Daily budget allocation

What is the primary function of negative keywords?

• Increase the number of ad impressions

• Exclude irrelevant search queries from triggering ads

• Boost ad rank automatically

• Increase CPC bids

Which campaign type allows ads to show across Search, Display, YouTube, Gmail, and Discover?

• Standard Search Campaigns

• Performance Max Campaigns

• Smart Display Campaigns

• Dynamic Search Ads

Which bidding strategy is best suited for maximizing conversions while staying within a target CPA?

• Maximize Clicks

• Target ROAS

• Target CPA

• Manual CPC

Which of the following is NOT a component of Google Ads Quality Score?

• Expected Click-Through Rate (CTR)

• Landing Page Experience

• Ad Relevance

• Ad Extension Type

Which tool is used to make bulk edits in Google Ads?

• Google Analytics

• Google Ads Editor

• Google Tag Manager

• Google Merchant Center

What is the main purpose of ad extensions?

• To increase CPC

• To provide additional information and improve CTR

• To decrease ad spend

• To shorten ad length

What does SA360 allow advertisers to do?

• Manage and optimize campaigns across multiple search engines

• Automate display ad placements

• Improve organic rankings on Google

• Increase CPC bids

Which match type provides the most control over which search queries trigger an ad?

• Broad Match

• Phrase Match

• Exact Match

• Broad Match Modified

Which audience targeting method allows advertisers to reach users who previously visited their site?

• Affinity Audiences

• In-Market Audiences

• Remarketing Lists for Search Ads (RLSA)

• Customer Match