Digital Marketing Part 1

Which of the following is not a characteristic of digital marketing:           

• Real Time

• Uni-Directional

• Push and Pull

• Measurability

A framework used to organize the digital marketing strategy is

• P-O-E-M Framework

• P-O-M-E Frame work

• Pay Per Click

• Owned and Earned

Which of the following is not Owned form of media

• Company’s official website

• Microsite

• Sponsored advertisements

• Twitter handle

Which of the following is earned media

• Mobile Apps

• Blogs

• Microsite

• Likes and Shares

In the AIDAA model of consumer decision making journey, I stands for

• Impression

• Improve

• Interest

• Inspire

As a new marketer at an established footwear firm, which of the following captions would you prefer the most?

• Click on this ad to buy shoes

• Continue to receive more discount

• Limited period offer

• Satisfaction Guarantee

SNS in digital marketing stands for

• Short New Service

• Small Notification Service

• Short Notification Service

• Simple Notification Service

Google launched AdWords now known as Google Ads during

• 2003

• 2000

• 2001

• 2002

How can bloggers and influencers be made aware of the practices and values followed by a company?

• Media Kit

• Predefined Warnings

• Document Contract

• Internal Policy

As a digital marketer at a commercial firm, what should you have ensured with your data collection facility?

• DSL Encryption

• HTTP Encrption

• FTP Encryption

• SSL Encryption