Digital Advertising Quiz

What does PPC stand for in digital advertising?

• Pay Per Click

• Pay Per Conversion

• Pay Per Customer

• Pay Per Content

What is the main advantage of Tesco's retail media platform for brands?

• Access to Tesco's first-party shopper data

• Free advertising on Tesco's website

• Higher organic search rankings on Google

• Automatic inclusion in Tesco's in-store promotions

Which platform is primarily used for running search ads?

• Facebook Ads

• Twitter Ads

• Google Ads

• LinkedIn Ads

What is the purpose of a retargeting campaign?

• To target new customers

• To show ads to users who previously interacted with your brand

• To increase organic traffic

• To improve SEO rankings

What is a common metric used to measure ad performance?

• Click-Through Rate (CTR)

• Bounce Rate

• Keyword Density

• Domain Authority

How does Tesco's retail media platform help brands optimize their campaigns?

• By providing insights based on real shopping behavior

• By guaranteeing a #1 ranking on Google

• By using AI to create automatic ads

• By offering free advertising space

What is the name of Tesco's retail media platform?

• Tesco Media & Insight Platform

• Tesco Ad Network

• Tesco Sponsored Ads

• Tesco Digital Solutions

What is the main benefit of A/B testing in digital advertising?

• It allows testing different ad creatives to see which performs better

• It improves website load speed

• It reduces ad costs significantly

• It increases email subscribers

What is retail media?

• Advertising on e-commerce platforms and retailer websites

• Ads shown in physical retail stores

• A type of social media marketing

• Only email-based promotions

Which of the following is NOT a type of digital advertising?

• Display Advertising

• Content Marketing

• Programmatic Advertising

• Cold Calling