Marketing Quiz

Which of the following consumer goods that the consumer either does not know about it or knows about but does not normally think of buying?

• Convenience Products

• Specialty products

• Shopping Products

• Unsought Products

A passenger is buying transport service when riding a plane. What customer-Value Hierarchy is this?

• Augmented Benefit

• Basic Product

• Core Product

• Expected Product

Which of the following is NOT an element of supply chain management?

• Distribution and Transportation

• Inventory

• Labor

• Production

Channels of Distribution benefit businesses by _____________.

• Raising their profits each year

• Allowing them to avoid all channel tasks

• Lowering the prices of all industrial goods

• Getting their products to consumers more efficiently

A wholesaler breaks down a large shipment of a product and sells portions of it to several retailers. The wholesaler is reducing a discrepancy of ____.

• Assortment

• Installation

• Quantity

• Promotion

Channel members add value to a product by _______.

• Pursuing individual goal

• Making products costly

• Bridging the major time, place and possession gaps

• Making the product difficult for consumers to find

Which of the following is NOT an example of public relations?

• advertising on national radio

• promotion of a football team

• donations by the firm to charity

• Letting a newspaper journalist try a product out

What is the predominant promotion technique used by Lazada and Shoppe?

• Advertising

• Direct Marketing

• Personal Selling

• Sales promotion

Promotion of a product can include all of the following except:

• advertising a new product

• personal selling by using sales representatives

• redesigning a product to make it look more modern

• offering money-off vouchers to encourage increased sales

As a customer without much knowledge about gadgets, in what promotional strategy would you be likely to be convinced to buy the laptop you need?

• the sales promotion of buy 1 take 1 for laptop

• the convenience of online purchasing from Lazada

• the advertisement in newspaper with colored picture of the laptop

• the computer store salesperson explaining to you the specifications of the laptop and its advantages from the other brands