IB Business Management - 5.9 Management Information Systems

What is data analytics?

• The storage of business records

• The process of examining data to find patterns and insights

• The study of computer programming languages

• A method of financial auditing

Which of the following is NOT a common use of data analytics in business?

• Predicting customer behavior

• Identifying market trends

• Hiring more employees

• Improving operational efficiency

Which of the following best describes predictive analytics?

• Analyzing past data to understand what happened

• Using data to forecast future trends and behaviors

• Collecting data for future reference

• Deleting outdated business records

Which type of data analytics is primarily used for finding hidden patterns in data?

• Descriptive analytics

• Prescriptive analytics

• Diagnostic analytics

• Predictive analytics

Why do businesses use real-time data analytics?

• To analyze data after an event has occurred

• To make immediate decisions based on live data

• To store large amounts of customer information

• To improve printed business reports

What is a database?

• A type of hardware used for data storage

• An organized collection of data stored electronically

• A security system for protecting business documents

• A business strategy for market expansion

Why do businesses use databases?

• To store and organize large amounts of data

• To create physical records of customer transactions

• To prevent cybercrime

• To increase office space

What is the main advantage of cloud-based databases?

• They are always free to use

• They can be accessed from multiple locations securely

• They eliminate the need for cybersecurity measures

• They replace the need for employees

Which of the following is an example of cybercrime?

• Launching a new website

• Unauthorized access to a company’s database

• Using social media for marketing

• Buying products online

Which of the following best describes phishing?

• A technique used in data mining

• A cyber-attack where criminals trick people into sharing sensitive information

• A process of encrypting business data

• A method of analyzing customer behavior