Retail Business Customer Interaction

Customer interaction refers to any communication between a retailer and its customers and these include.

Select all that are appropriate

• Face-to-Face

• Emailing

• Phone call

• At the store

What is a retail channel?

• This is simply the means by which a retailer sells to their customer, examples of retail channels include stores, website, apps, etc.

• This is simply the means by which a retailer buys their products, examples of retail channels primary, secondary, territory, etc.

• This is simply the means by which a retailer supplies their products, examples of retail channels include manufacturing, businesses,shops,etc.

Which is a way to gain customer satisfaction?

• Confidence in service
• Not dealing with problems
• Slow service
• Long queues

Which is not a way to provide consistent and reliable service?

• Product knowledge
• Dealing with problems
• Long waiting time
• Short waiting time

The staff in the shop are very polite, they are ______________________.

• courteous 
• efficient
• faithful
• uncaring

It is important to build a relationship with your customer. In the first few seconds after you notice the customer’s arrival, you should:

• Make sure your clothes are neat and you look professional
• Find your sales book and get it ready for your next sale
• Tidy up the product display before showing it to the customer
• Greet the customer and make him feel welcome

A good reason for creating an opening for discussion is to:

• Break down the customer’s sales resistance
• Get to know what the customer wants
• Convince the customer how much you know about the product

The best way to create customer loyalty is to listen carefully, respond to the customer’s needs, and give good information.

• True
• False

To keep the lines of communication open, the best questions to ask:

• Are direct and to the point
• Are ones that can be quickly answered with a "yes" or a "no"
• Begin with who, what, where, when, how, or why
• Are ones that are able to direct the customer to a decision

Why should employees act as if customers are their employer?

• Customers own the business
• Employees would not have jobs if there were no customers
• Employees might work for the customers in the future
• Customers pay employees' bonuses