1-800-Flowers.com

1-800-Flowers.com

Professional Development

15 Qs

quiz-placeholder

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1-800-Flowers.com

1-800-Flowers.com

Assessment

Quiz

World Languages

Professional Development

Medium

Created by

Heena Sejadpuri

Used 13+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

What was the original name of 1-800-Flowers.com when it began operations in 1976?

Flower Delivery Services

Flora Plenty

BloomNet

Floral Gifts

2.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

Who are the key individuals mentioned in the March 2012 meeting at 1-800-Flowers.com?

Jim McCann and Chris McCann

Joe Pititto and Jayashankar Swaminathan

Jim McCann, Chris McCann, and Joe Pititto

All of the above

3.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

What suggestion did Chris McCann make for gaining competitive advantage?

Reduce product variety

Expand the BloomNet network

Increase advertising budget

Focus solely on floral products

4.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

Jim McCann believed collaborations with florists would be the sole driver of growth.

TRUE

FALSE

5.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

What name did 1-800-Flowers.com give to their magazine that fostered design collaboration with florists?

Floral Design Highlights

Floriology

The Florist Review

Blooming Ideas

6.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

The a-DOG-able®️ collection was an unsuccessful product line for 1-800-Flowers.com.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

In discussing supply chain improvements, what key idea did Jim McCann propose?

Exclusive contracts with florists

An electronic marketplace for flowers

Direct sales to customers

Reducing supplier relationships

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