Chapter 9 Promotions Review

Which of the following is NOT a goal of promotion?

• Win new customers

• Persuading existing customers to remain loyal

• Limit target audience

• Increasing consumer usage

_________________ is a paid form of communication delivered to consumers by a product marketer or seller.

• Advertising
• Sales Promotion

• Publicity

• Personal Selling

__________ is an additional incentive offered for a limited time to encourage consumers to buy a product.

• Advertising

• Sales Promotion

• Publicity

• Personal Selling

Which of the following is NOT one of the 4 components of the AIDA advertising model?

• Attraction

• Interest

• Desire

• Alert

___________ is the term for words to be spoken or printed in ad.

• Captions

• Copy
• Logo

• Subtext

Which of the following is NOT one of the 4 types of interactive design?

• Consumer Content

• Coupon

• Game

• Social Media

___________________ is the process of creating 3D displays to promote products.

• Billboard Design

• Print Advertisement
• Visual Merchandising

• Video Editing

​ ​______________ is the integration of a product into a movie or tv show.

• Billboard Design

• Visual Merchandising

• Video Editing

• Product Placement

What does FTC stand for in the business world?

• Federal Trade Commission

• Federal Target Market Committee

• Financial Tracing Consultants

• Financial Transaction Committee

Which of the following is not an example of a Consumer Sales Promotion?

• Buy one, get one deal

• Coupon

• Free T-Shirt at an Event

• In-store demonstration