Disney+ Discussion Questions

Why did Disney separate content creation from distribution?

• A) To reduce costs

• B) To improve content quality

• C) To increase effectiveness and consumer accessibility

• D) To focus only on movies

Who was the CEO of Disney during this restructuring?

• A) Bob Chapek

• B) Donkey

• C) Bob Iger

• D) Shrek

Which of these divisions was NOT part of Disney’s new content creation structure?

• A) Studios

• B) General Entertainment

• C) Sports

• D) Consumer Products

Why does Disney+ mainly focus on children’s content?

• A) Kids rewatch content often 

• B) Adults don’t use streaming services

• C) It was cheaper to make

• D) They had a licensing deal with Netflix

What is one advantage of a subscription-based streaming model?

• A) No marketing costs

• B) Higher recurring revenue

• C) Fewer movies needed

• D) No competition

How does Disney’s restructuring impact strategic marketing?

• A) It allowed better targeting of content

• B) It stopped advertising completely

• C) It focused only on theaters

• D) It removed all competition

What business model trend grew significantly between 2011 and 2016?

• A) Free streaming

• B) Cable TV dominance

• C) Subscription economy

• D) Pay-per-view movies

Why do investors favor subscription-based models like Disney+?

• A) Consistent revenue

• B) Fewer customers

• C) No need for marketing

• D) No competition

What was one reason consumers canceled streaming subscriptions?

• A) High internet costs

• B) No free trials

• C) Too many movies

• D) Boring content for a month 

What might be a major risk of shifting movies from theaters to streaming?

• A) Less revenue from box office sales 

• B) Higher advertising costs

• C) Losing rights to Marvel movies

• D) More competition from cable TV