Mini Consumer Behaviour Quiz

What is the first thing you think of when you hear Consumer Behaviour?

​ ​ (a)   are one of the most fundamental influences on an individual’s needs, wants, and behaviour.

• Cultures
• Brands
• Products and services
• Prices

What do we call the action and decision-making process of people who purchase goods and services for personal consumption?

• Consumer behaviour

• Consumer interest

• Consumer attitude

• Consumer interpretation

Which of the following is a psychological factor that influences consumer behavior?

• Motivation

• Culture

• Social class

• Family

Match the lifestyle subcategory with its profiling data.

• Interests

• Sociodemographic

• Needs

• Psychographic

• Age

• Geographic

• Purchases

• Behavioural

• City

• Volume