Quiz 2 - Google Ads & SEO

In SEO, which factor has the strongest impact on the speed of a website's indexing by Google?

• Length of the content on the page

• Use of keywords in the title

• XML sitemap structure and Robots.txt

• Number of images on the page

What is a soft 404 and why is it harmful to SEO?

• An error displayed when the server does not respond, affecting page speed

• A non-existent page that returns a stable status code

• A type of programming error that does not affect SEO

• An error that occurs when a page has too many internal links

Why does Google value websites with HTTPS over HTTP?

• HTTPS helps the website load faster

• HTTPS encrypts data, enhancing security

• HTTPS reduces the operating costs of the website

• HTTPS enhances the prevention of bot farms

Which of the following is not a factor affecting On-page SEO?

• Title tags and meta descriptions

• Image optimization

• The number of relationships of the page

• Page loading speed

What are the benefits of long-tail keywords in SEO?

• Easier to rank because of less competition

• Higher conversion rates

• Aligns with user search intent

• All of the above answers are incorrect

Which of the following is not an important factor when researching keywords?

• Keyword Difficulty

• Average Monthly Search Volume

• Keyword Density

• Click-Through Rate (CTR)

What is Evergreen Content?

• Content that has long-lasting value and does not become outdated

• Content optimized for short keywords

• Content used only for technical SEO

• Content updated seasonally

Which of the following does not affect the cost per click (CPC) in Google Ads?

• Quality of the landing page content

• Number of keywords in the ad group

• Conversion rate on the website

• Level of competition for the keywords

Where can an advertisement displayed on the Google Display Network (GDN) appear?

• On Google's partner websites

• In Google's search results

• On social networks not linked to Google

• Both A and B

What is the most important factor when writing effective Google Ads copy?

• Using enough keywords in the title

• Writing concise content with a clear CTA

• Using high-quality images

• Discounting the product