High Note 3 unit 8 advertising

Dopasuj słowo do jego poprawnej definicji.

• A strong preference for a specific brand.

• Jingle

• A catchy song used in ads.

• Billboard

• e,g, a picture used to promote a product

• Advertisement

• a phrase used to promote a product

• Brand loyalty

• A large outdoor sign used for advertising.

• Slogan

The new ​ (a)   for the phone brand features a famous actor.

I don’t like ​ (b)   ads because they interrupt my browsing.

• endorsement
• pop-up

Have you seen the new ​ (a)   on the highway? It’s huge!

The marketing team has launched a huge ​ (b)   for their new product.

• billboard
• campaign

The company’s brand ​ (a)   is to make sure their customers keep buying their products.

That catchy ​ (b)   from the soda company is stuck in my head!

• loyalty
• jingle

We need to create a new ​ (a)   for the campaign—it should be short and memorable.

This ​ (b)   shows a colorful image and a message about the sale.

• slogan
• advertisement

What is product placement?

• A marketing technique that involves placing products e.g. in movies.

• A type of product sold exclusively online.

• A method of producing goods in factories.

• A pricing strategy used in marketing.

Brand loyalty is:

• market analysis.

• the process of brand creation.

• marketing strategy.

• customer attachment to the brand.

What is an endorsement?

• Criticism of a product by a celebrity

• Purchase of a product by a celebrity

• Recommendation of a product by a celebrity

• Ignoring a product by a celebrity

Product placement refers to an advertisement that appears automatically on websites.

• TRUE

• FAlSE

A slogan is usually a short and memorable phrase used in advertisements.

• TRUE

• FALSE