Hooks, Features, Benefits, and CTAs

Which of the following is an example of a hook?

• Our ergonomic chair is made from high-quality memory foam.
• Tired of back pain from sitting all day?
• Order now and get free shipping!
• Provides all-day comfort and improves posture.

What is the difference between a feature and a benefit?

• A feature is what the product does; a benefit is how it helps the user.
• A benefit is a product’s specification; a feature is how it helps the user.
• Features are only for technical products, while benefits are for services.
• They mean the same thing.

Which statement is a feature of a smartwatch?

• Never miss an important notification again!
• Tracks your heart rate and daily steps.
• Feel healthier and stay active effortlessly.
• Buy now and get 20% off!

A call to action (CTA) should always…

• Create urgency and tell the customer what to do next.
• Describe the product’s best features.
• Be long and highly detailed.
• Focus only on technical specifications.

Which of these best represents a benefit?

• This laptop has a 12-hour battery life.
• Stay productive all day without worrying about charging!
• Includes a fast-charging adapter.
• Click here to order yours now!

Which of these is a hook?

• Struggling to wake up in the morning? This alarm clock is for you!
• Features a sunrise simulation to help you wake up naturally.
• Feel more refreshed every morning!
• Order yours today and get free shipping!

Which of these is a call to action?

• Our shoes are made with breathable, lightweight materials.
• Step into all-day comfort!
• Click here to get yours today!
• Designed for athletes who need durability and flexibility.

Identify the benefit in this sentence:

• This blender has five speed settings
• Create smooth, delicious drinks effortlessly
• Made from high-quality stainless steel
• Click here to get one today!

Which of these is a feature of a smartphone?

• Capture every moment with a 48MP camera.
• Never miss a memory with high-quality photos.
• Feel confident knowing you have the best camera in your pocket.
• Buy now and get a free phone case!

What is the best way to end a marketing message?

• With a fun fact about the company.
• With a strong call to action that tells the customer what to do next.
• With more details about the product’s features.
• By repeating the hook.