Unti 2 - Text B- Creative Marketing

What is one of the first steps in getting an e-commerce website up and running?

• Designing a logo

• Knowing your target market

• Hiring a large team

• Buying expensive software

What do many brands focus on during the early stages of launching an e-commerce business?

• Customer service

• Social media presence

• The bulk of their energy

• Office decoration

What might you consider if basic tactics like paid search and SEO are not yielding results?

• Redesigning the website

• Hiring more staff

• Exploring additional marketing efforts

• Lowering product prices

What is the purpose of applying various tactics in e-commerce marketing?

• To reduce costs

• To generate more traffic and sales

• To increase product variety

• To improve employee satisfaction

What is influencer marketing primarily used for?

• To decrease brand visibility

• To captivate new audiences and increase product desirability

• To reduce product prices

• To eliminate competition

What is a benefit of working with niche influencers according to the text?

• They require higher investment

• They are less passionate

• They are more closely linked to your brand

• They have fewer followers

What is the main purpose of remarketing?

• To increase product prices

• To engage new customers

• To reengage distracted or wavering customers

• To eliminate advertising costs

What does conversion rate optimization often get neglected in favor of?

• Lowering product prices

• Increasing website traffic

• More immediate marketing tactics

• Reducing advertising costs

What is the process of implementing changes to a website to improve performance called?

• Conversion rate optimization

• Search engine optimization

• Content marketing

• Social media marketing

What can seemingly benign changes like rewording a value proposition result in?

• Decreased traffic

• Significant gains in conversion

• Higher bounce rates

• Lower search rankings