Customers and Competitors BME 12 General

Which of the following is NOT typically included in customer profiling?

• Demographics

• Purchase Behaviour

• Competitor analysis

• Psychographics

What is the primary purpose of customer profiling?

• To analyze competitors' strategies

• To increase product prices

• To reduce marketing efforts

• To understand customer needs and preferences

Which of the following is a key component of psychographics in customer profiling?

• Geographic location

• Lifestyle

• Income level

• Age

How can customer profiling benefit a business?

• By increasing operational costs

• By limiting product variety

• By focusing solely on new customers

• By improving customer satisfaction and loyalty

What is the primary purpose of competitor profiling in business management?

• To understand customer preferences

• To identify opportunities and threats in the market

• To build brand loyalty

• To enhance product development

Which of these methods is most commonly used for collecting data about customers?

• Surveys and interviews

• Employee feedback

• Sales tracking

• Competitor sales reports

What is a common method for analyzing customer feedback?

• Product testing

• Financial audits

• Competitor analysis

• Focus groups

What is the main advantage of using customer personas in marketing?

• To increase production speed

• To personalize marketing strategies

• To expand product lines

• To reduce advertising costs

When creating a competitor profile, which factor would be most useful to compare with your own business?

• Brand perception

• Customer demographics

• Financial statements

• Product pricing and quality

Match the following

• age, gender, income, and education level

• geographics

• patterns in how customers purchase

• demographics

• customers' physical locations

• psychographics

• traits such as attitudes and interests

• buying behaviour