
quiz 3
Authored by Ian O'Donoghue
Business
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main challenge of maintaining a global brand like Snickers?
Standardizing all marketing efforts
Balancing global consistency with local adaptation
Focusing only on localization
Focusing only on digital marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the core value of Snickers' brand positioning?
Luxury and indulgence
Fun and entertainment
Health and wellness
Energy-boosting and hunger satisfaction
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of Snickers' media strategy in Western markets?
Billboards and street promotions
TV ads and sports sponsorships
Social media influencers
Radio ads
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Snickers measure the success of its marketing campaign?
Sales growth and brand recognition
Number of television ads aired
Number of competitors in the market
Customer complaints
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the financial impact of Snickers' campaign in its first year?
5% growth in sales
15.9% growth in global value sales
No measurable impact
A decline in market share
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What marketing approach did Snickers use to maintain relevance over time?
Changing its messaging while keeping the core brand identity
Rebranding every 5 years
Eliminating celebrity endorsements
Focusing only on in-store promotions
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Snickers’ campaign help it regain market leadership?
By improving its product formula
By executing a strong global-local marketing strategy
By reducing prices
By removing digital advertisements
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