Evolution of Advertising

Name the first newspaper of India.

• Bengal Gazette

• Times of India

• Hindustan Times

• The Telegraph

Which form of advertising existed in the pre-printing period.

• Radio

• Television

• Cinema

• Town criers

__________ is the oldest advertising agency of India.

• B. Dattaram & Co.

• Lintas Pvt Ltd.

• JWT

Who invented the commercially viable television

• Bill Gates

• Steve Jobs

• John Baird

• John Lennon

Digital/Internet advertising is the latest form of advertising.

• True

• False

Identify the form of advertising.

• Outdoor

• Town criers

• Trade marks

• Exhibitions

Identify the form of advertising.

• Trade mark

• Town crier

• Sign board

• Transit

Identify the brand.

• Amul

• Mahanand

• Mother Dairy

• Nestle

_________ is an interactive medium.

• Radio

• Print

• Television

• Internet

Various forms of internet advertising include:

• Website

• Blog

• Banners

• All of the above