Quiz on Marketing Communication

What is the primary purpose of marketing?

• To reduce competition

• To increase product prices

• To eliminate customer needs

• To create value for customers

Which of the following is NOT a mode of communication in marketing?

• Written Communication

• Physical Communication

• Verbal Communication

• Non-Verbal Communication

What significant invention in the 15th century changed marketing communication?

• Radio

• The Printing Press

• The Internet

• Television

Which marketing strategy emerged in the 2000s?

• Direct Mail Marketing

• Mass Media Marketing

• Influencer Marketing

• Telemarketing

What is the first stage in the process of marketing communication?

• Message Development

• Measuring and Evaluating Results

• Identifying the Target Audience

• Execution and Delivery

Which of the following is a tool in the marketing communication mix?

• Public Relations

• Supply Chain Management

• Market Research

• Product Development

What does a Unique Value Proposition (UVP) do?

• Measures customer satisfaction

• States why a product is better than competitors

• Selects communication channels

• Defines the target audience

Which of the following is an example of One-to-Many communication?

• Social media discussions

• Customer feedback surveys

• Direct marketing emails

• TV advertisements

What is a key benefit of effective marketing communication?

• Reduced advertising expenses

• Stronger customer relationships

• Increased product costs

• Less competition

What is the main focus of public relations in marketing?

• Developing new products

• Increasing product sales

• Conducting market research

• Managing a company’s reputation