ch18 Alibaba

ch18 Alibaba

University

10 Qs

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ch18 Alibaba

ch18 Alibaba

Assessment

Quiz

Others

University

Practice Problem

Hard

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What brings globalization?

Transportation

Technology

all of the above

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Globalization theory by Theodore Levitt is an absolute concept (always correct no matter what)

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one is not the strategy that Alibaba use in 4P of marketing mix?

Quality assurance

Dynamic pricing

Sending by local suppliers

Pre-event teaser

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Alibaba provide the high discount to customers because they want to retire the expired products.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy does Alibaba use to generate a competitive prices against Amazon?

Charging higher fees on merchandise and reduce the products' price

Have a less diverse products in their inventory

Mainly focuses on reducing technology and transportation costs

Have a shorter channel length. Connect directly with suppliers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main problem that might arise when Alibaba's pricing is relatively low compared to Amazon?

Consumers' perception and trust changes on the brand

Increased operational and transportation costs due to large quantity purchases

Products become more elastic

There are fluctuation in profit margins

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are not changes from globalization for e-commerce?

Increase of new technologies due to higher competition

Less complicated regulations and cultural issues

Increase of transaction flow

None of the above

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