EOPA Holiday Review

P: Which pricing technique sets the prices of goods and services at lower prices to attract customers, then heavily advertises those goods and services?

• promotional pricing

• price lining

• prestige pricing

• leader pricing

MM: Which event causes a business to change its marketing strategies?

• A store's current promotional campaign is very successful

• A store selling similar products opens down the street

• A restaurant opens down the street

• The government continues its regulation of companies

The overall purpose of the American with Disabilities Act (ADA) is to:

• Make it possible for qualified individuals with disabilities to get and keep jobs

• Prevent businesses from asking job applicants about their disabilities

• Require businesses to modify their facilities to accommodate those with disabilities

• Require businesses to employ applicants with physical and/or mental disabilities

MERCH: The primary responsibility of the person making business purchases is:

• Setting a budget

• Buying needed goods and services

• Establishing sales goals

• Training staff on tax rules

Which system allows businesses to compete actively in the marketplace?

• monopolistic

• Socialist

• Imperalistic

• Capitalistic

Which is most likely to affect the price of roses?

• a reorder shipment of roses arrive

• silk flowers are sold at the flower shop

• a large number of rose bushes are killed by disease

• plants and small shrubs are sold at the flower shop

PR: Involvement in charitable campaigns, and the sponsorship of special events

• publicity

• merchandising

• online marketing

• professional development

MM: Which is a method of boosting employee morale?

• Encouraging employees to keep work-related conversations to a minimum

• Building a culture of trust

• Singling out and rewarding employees for good work

• Recognizing and rewarding employees who perform personal favors

The purpose of government regulation of business monopolies is to:

• eliminate natural monopolies

• enforce equal opportunity

• protect competition

• regulate residual income

Openings in a daily list of schedule appointments can be filled by:

• scheduling extra appointments

• taking longer lunch breaks

• making cold calls

• studying selling techniques