Consumers and Advertisements

What type of technique or strategy is used for this advertisement?

• Sponsorships

• Celebrity endorsements

• Emotional appeal

• Gifts

What technique and strategy is used in this advertisement?

• Emotional appeal

• Slogans and jingles

• Gifts

• Sponsorships

A phrase used to advertise a product, or to identify a company or organisation is a ....

• logo

• slogan

What is cold-calling?

• telephoning somebody that you do not know, in order to sell them something

• calling someone in cold weather to sell something

• calling someone to sell cold drinks

a pause for advertisements during a television or radio programme is a ......

• commercial break

• commercial channel

• prime time

Pop up advertisements , banner advertisements, floating advertisements are types of _______________.

• Print media

• Electronic media

• Broadcast media

This is a form of print media

• True

• False

Advertising is the art of spreading marketing information through

• Various media
• letters
• Door to door service
• Vendors

Advertisements are to attract and persuade consumers to buy the products or services

• True

• False

What type of technique or strategy is used for this advertisement?

• Slogans and jingles

• Award labels

• Sales and discounts

• Gifts