2033 - Managing Global System

The growth of international trade has radically altered domestic economies around the globe.

• True

• False

Before you develop a corporate strategy and structure for globalization, a firm should

determine the appropriate technology infrastructure.

• True

• False

Global business drivers can be divided into two groups: general cultural factors and specific

business factors.

• True

• False

The growth of powerful communications technologies and the emergence of world cultures

create the condition for global markets.

• True

• False

Micromarketing is limited to marketing to very small geographic and social units within a

domestic market

• True

• False

A powerful strategic advantage for a globalized firm is lowered cost factors in production

• True

• False

Particularism is a concept based on accepting the concept of a shared global culture and the

penetration of domestic markets by foreign goods and services.

• True

• False

At the cultural level, differences among cultures produce differences in social expectations,

politics, and legal rules.

• True

• False

Globalization means that companies can be less concerned with the laws governing the

movement of information.

• True

• False

With the growth of the Internet and reliable phone networks, skilled consultants are readily

available to companies operating in global markets.

• True

• False