Which of the following best describes a B2B marketing transaction?

B2B Marketing Quiz

Quiz
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others
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University
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Hard
Anindya Chakraborty
Used 3+ times
FREE Resource
25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company selling a product to a government agency
A retail store purchasing inventory
A business buying software for its operations
A manufacturer selling directly to consumers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does industrial demand differ from consumer demand?
It is based purely on consumer preferences
It fluctuates more due to brand preferences
It depends on consumer demand trends
It remains stable across industries
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the key factor influencing market size in B2B marketing?
Total number of individual consumers
Advertising expenditure
Volume of business transactions
Consumer behavior trends
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant difference between business and consumer marketing?
Emotional appeal is more significant
Price plays a secondary role
Rational decision-making dominates
Branding plays a larger role
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In B2B markets, what does 'derived demand' mean?
It is influenced by consumer demand
It is independent of market trends
It is driven by consumer demand
It is unaffected by consumer behavior
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a classification of business markets?
Government markets
Institutional markets
Reseller markets
Consumer markets
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of an industrial product?
Smartphones
A laptop
Industrial machinery
Groceries
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