B2B Marketing Quiz

B2B Marketing Quiz

University

25 Qs

quiz-placeholder

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B2B Marketing Quiz

B2B Marketing Quiz

Assessment

Quiz

others

University

Practice Problem

Hard

Created by

Anindya Chakraborty

Used 3+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes a B2B marketing transaction?

A company selling a product to a government agency

A retail store purchasing inventory

A business buying software for its operations

A manufacturer selling directly to consumers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does industrial demand differ from consumer demand?

It is based purely on consumer preferences

It fluctuates more due to brand preferences

It depends on consumer demand trends

It remains stable across industries

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the key factor influencing market size in B2B marketing?

Total number of individual consumers

Advertising expenditure

Volume of business transactions

Consumer behavior trends

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant difference between business and consumer marketing?

Emotional appeal is more significant

Price plays a secondary role

Rational decision-making dominates

Branding plays a larger role

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In B2B markets, what does 'derived demand' mean?

It is influenced by consumer demand

It is independent of market trends

It is driven by consumer demand

It is unaffected by consumer behavior

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a classification of business markets?

Government markets

Institutional markets

Reseller markets

Consumer markets

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of an industrial product?

Smartphones

A laptop

Industrial machinery

Groceries

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