File Research Starter Questions

Which of the following is NOT a method of field research?

• Focus group

• Online survey

• EPOS data analysis

• Newspaper review

What is the main purpose of a focus group?

• To gather numerical data

• To discuss a product and gain feedback

• To review financial statements

• To sell a new product

How is a postal survey conducted?

• Through a website form

• By calling customers directly

• By mailing questionnaires to customers

• By observing customer behaviour

What is the main benefit of an online survey?

• It is time-consuming

• It is costly to distribute

• It is easy to collect large amounts of data

• It requires face-to-face interaction

What does EPOS stand for?

• Electronic Point of Sale

• Efficient Product Ordering System

• Employee Productivity Operating System

• Environmental Protection Organization Survey

What is an advantage of using social media for market research?

• It is expensive to manage

• It allows direct customer interaction

• It is difficult to collect data

• It cannot be used for feedback