Marketing Concepts_lesson 2

According to the presentation, the main goal of marketing is…

• Sell relentlessly until you run out of stock (and patience)

• Understand and anticipate customer needs

• Throw amazing parties with free goodies

• Inflate the brand’s ego with flashy slogans

In the concept of “Noon Nopi,” the main focus is on…

• Meeting customers at the level of their eyes, mind, and heart

• Hypnotizing them with commercials

• Setting extreme prices that make no profit

• Running nonstop TV ads

“Customer satisfaction” refers to…

• Counting likes on Instagram posts

• How well the product meets or exceeds expectations

• Launching outrageous giveaways to create buzz

• Sending endless promotional emails

“Domestic marketing” means…

• Selling only in your home country

• Working in slippers, strictly on TikTok

• Massively exporting to all neighboring nations

• Personalizing each product in real time

In “export marketing,” the company…

• Trades exclusively with outer space (we can dream…)

• Starts selling in selected foreign markets

• Drops its local market entirely

• Delegates everything to a YouTube influencer

“International marketing” involves…

• Treating foreign markets as minor bonus customers

• Only focusing on transport costs

• Fully recognizing foreign markets as core targets

• Hiring one translator to add subtitles to commercials

“Multinational marketing” is characterized by…

• Adapting region by region while seeking economies of scale

• An obsession with memes and viral trends

• Assuming all cultures are identical

• Eliminating local marketing entirely

“Global marketing” can be described as…

• Worldwide standardization and coordination

• Refusing to adapt product or price

• Restricting distribution to just one test country

• Completely ditching advertising

Between “international” and “global marketing,” the key difference is…

• International adapts by country; global aims for a unified approach

• Global marketing refuses to exist in Asia

• International only applies to food products

• Global marketing is a myth made up for trade shows

Regarding the evolution of marketing (domestic → export → international → multinational → global), we can say that…

• We jump from domestic to global with a snap of the fingers

• It’s a step-by-step process as the company gradually opens up to the world

• We just play bingo to pick where to export

• We let pure chance decide the strategy