SWOT Vocabulary Review

A tool for decision making in businesses, stands for strengths, weaknesses, opportunities, and threats.

• SWOT Analysis

• PEST Analysis

• Porter's Five Forces

• Value Chain Analysis

Applying and comparing an organization’s analysis to that of its competitors.

• Competitor Evaluation

• Market Analysis

• SWOT Analysis

• Financial Assessment

Internal factors that can be controlled within the business.

• Weaknesses

• Opportunities

• Strengths

• Threats

Process of attracting potential customers to an organization’s products and services.

• Sales

• Advertising

• Marketing

• Public Relations

Making links and establishing mutually beneficial relationships with other business people.

• Networking

• Marketing

• Advertising

• Sales

Specific group of consumers a company aims to sell its products or services to.

• Target Audience

• Target Market

• Market Segment

• Consumer Base

Route a product or service takes from producer to consumer.

• Supply Chain

• Distribution Channel

• Retail Network

• Logistics System

Process of determining long-term goals and identifying efficient approaches to reach them.

• Tactical Planning

• Operational Planning

• Strategic Planning

• Contingency Planning

Includes all goals, strategies, and actions foreseen to ensure survival and growth of an organization.

• Business Planning

• Strategic Management

• Operational Efficiency

• Market Analysis

Knowledge, ability, or expertise in a specific subject area.

• Core Competency

• Skill Gap

• Knowledge Base

• Subject Matter Expert