
Customer Decision Making 7.3
Authored by Ayuthia Wijaya
Social Studies
12th Grade
Used 2+ times

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9 questions
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1.
MATCH QUESTION
1 min • 5 pts
Match the following
Availability heuristics
mental shortcut which make judgements by making comparisons with the best-known example of a category
Representativeness heuristics
decision were made based on one single 'good' reason only
Anchoring
give most importance to the first bit of information we received regardless further information we gather
Take the best heuristic
familiarity with one brand make us assume that has more value.
Recognition Heuristic
mental shortcut based on how easy it is to bring something to mind
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A person is going to buy a car but he thinks that milage has more value of importance compared to the colour of the car. What strategy of decision making is this?
Frequency of good and bad features
Equal weight strategy
Satisficing
Weighted additive strategy
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Model of consumer decision making which is a good predictor of consumer behavior and more representative is .....
Satisficing theory
Prospect Theory
Utility Theory
Compensatory Theory
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A person wants to buy a computer, he likes the model and colour of this one type, but the processor is not very up to date. He thinks that the colour variable is equally important as the processor. What strategy is this?
Lexigraphic
Weighted Additive Strategy
Satisficing
Equal weight strategy
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If a person considers the most important attribute and if one item is considered superior in terms of this attribute, the decision making process is abruptly stopped.
Lexigraphic
Elimination
Frequency of good and bad features
Majority of Conforming Dimension
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
There are at least two variables affecting our decision making at point of purchase, those are .... and......
single unit price
hypnotic selling
suggestive selling
multiple unit price
7.
MATCH QUESTION
1 min • 5 pts
Match the following decision making style
intuitive
making decision in a logical way
Avoiding
Make decision that feels right
Rational
consulting others and rely on their assistance
Dependent
making quick and impulsive decision
Spontaneous
putting off decisions until last minute
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