Digital Marketing & AI Quiz

What is the main advantage of digital marketing over traditional marketing?

• It is always free

• It allows precise audience targeting

• It does not require a budget

• It does not need data analysis

Which of the following is an example of omnichannel marketing?

• A brand only selling products in physical stores

• A company using multiple platforms (website, social media, email) to provide a seamless shopping experience

• Advertising only through social media

• Using only influencer marketing

Which of these is NOT a common payment method in e-commerce?

• Cryptocurrency

• Cash-on-delivery

• Bartering

• Buy Now, Pay Later (BNPL)

Which of the following best describes generative AI?

• AI that generates electricity

• AI that can create content like text, images, or videos

• AI that only automates repetitive tasks

• AI that focuses only on data security

Which AI-powered tool is commonly used in customer service?

• Chatbots

• Blockchain

• 3D printing

• Cloud computing

Which company developed ChatGPT?

• Google

• OpenAI

• Microsoft

• Apple

Which social media platform is known for short-form videos and viral trends?

• LinkedIn

• TikTok

• Pinterest

• Reddit

What is the main advantage of using micro-influencers in marketing campaigns?

• They have a larger audience than celebrities

• They are more affordable and have higher engagement rates

• They do not require contracts

• They only promote free products

What does “UGC” stand for in digital marketing?

• Universal Global Content

• User-Generated Content

• Unique Growth Conversion

• Ultimate Google Campaign

What does GDPR stand for?

• Global Data Protection Rules

• General Data Protection Regulation

• Google Digital Privacy Rights

• General Digital Product Regulations