MKTGI Ch. 1 QUIZ

Marketing links producers to ___.

• distributors

• retailers

• marketers

• customers

Give an example of a company that has a societal marketing concept, and list some of the things that firm does to incorporate that philosophy into their efforts.

• Company A focuses on profit maximization only.

• Company B integrates societal marketing by focusing on sustainable practices and community welfare.

• Company C ignores societal marketing and focuses solely on product innovation.

• Company D is known for its aggressive marketing tactics without regard for societal impact.

Marketing is described as creating ___.

• exchanges

• needs

• advertisements

• gaps

Which of the following is a marketing activity:

• Balancing customer needs with wants

• Leading a project team

• Communicating with customers

• Lowering operational expenses

What provides the basis for all marketing goals and actions?

• pricing

• budgeting

• planning

• retailing

Which of the following influences the process of determining price:

• Customers’ perception of value

• Purchase location

• Publicity

• Sales Promotion

Which of the following is a method used to communicate with customers?

• personal selling

• customer orientation

• manufacturing

• marketing concept

Which of the following is an example of communicating with customers?

• Creating a new product

• Sponsoring a charity event

• Choosing a store to distribute products

• Developing a marketing plan

The purpose of communicating with customers is to ___.

• gather participants for a survey.
• befriend customers.
• determine prices.
• attract customers’ interest.

In an overall sense, where does marketing occur? Mark only one oval.

• Wherever advertisements are

• Wherever stores are

• Wherever businesses are

• Wherever customers are