T3 BHAV2204

• In your opinion, does the name change to “AirAsia Move” strengthen their digital/online presence? Why or why not?

• • Yes, it helps them expand into digital travel services

• • No, it risks confusing existing customers and diluting their airline heritage

How do you feel about AirAsia adopting a new color scheme (e.g., red to green) across digital platforms?

• • Great decision! It helps them stand out

• • Bad move! It confuses their brand identity

• Why might a company like AirAsia opt to rebrand to emphasize a digital-first approach (e.g., “AirAsia Move”) rather than retain its traditional airline focused brand?

• From a digital marketing perspective, what type of brand identity do you think AirAsia Move is striving for (e.g., tech-driven, lifestyle-oriented, innovative, etc.)?

• What online or digital services should AirAsia Move offer to differentiate itself from competitors (e.g., travel apps, virtual customer support, loyalty programs, etc.)

AirAsia has been known for low fares but has faced reputation issues (flight delays, customer service). When rebranding to a digital-forward “AirAsia Move,” which aspect is most crucial to spotlight in their online marketing campaigns?

• • Maintaining competitive pricing

• • Broadening travel and lifestyle offerings

• • Expanding travel and lifestyle offerings

• • Implementing effective crisis/PR strategies online

• • Enhancing service quality and reliability

Which factor is MOST important in making a rebranding campaign successful?

• • Strong online advertising and brand messaging

• • Keeping loyal customers engaged

• • Having a distinct visual identity across digital platforms

• • Offering innovative digital services that add value

What do you think is the biggest online marketing risk for AirAsia Move?

• • Losing the recognizable airline identity online

• • Facing tough competition from digital-native travel platforms (e.g., Grab)

• • Customers not adapting to the new branding

• • Rolling out too many changes too quickly, causing confusion

• • Customers not adapting to the new digital branding