Horizon Scanning Quiz

How do we know something is a trend in fashion, like when Hussain notices that more people are wearing oversized jackets this season?

What impact(s) could Alia's chosen trend have on her topic area – now or in the future?

In a small town, Amy and Jackson often discuss the values that change in society. What are the values that change in the society about environment and sustainability?

What are the impacts (i.e. effects) of AI trends now and in the future on Sally's education and career choices?

What is Horizon Scanning primarily used for?

• Identifying new markets for products
  
  

• Predicting short-term financial gains
  
  

• Detecting emerging trends and potential future changes

• Evaluating past economic decisions

During a class discussion, Ali mentioned that there are several key factors to consider when analyzing market trends. Which of the following is NOT a key factor in determining a trend?

• Duration

• Scope

• Speed

• Resistance of change

During a class discussion on business strategies, Saeed asked, which of the following is an example of a STEEP category?

• Sustainability

• Politics

• Ethics

• Engagement

Sophia wants to understand what people are currently interested in and what discussions are trending online. What tool can she use to explore these current trends?

• Google trends

• Wikipedia

• Excel

• Instagram

What is a key characteristic of a trend?

• It must be brand new

• It must have supporting evidence

• It must be controversial

• It must remain static

During a class project, Yousef was tasked with examining a wide range of sources to identify emerging trends in technology. What type of scanning is he using?

• Deep scanning

• Focused scanning

• Broad scanning

• Experimental scanning