Business Marketing Quiz

What is the primary focus of business marketing?

• Profit maximization

• Satisfying consumer demand

• Building long-term relationships

• Branding awareness

Which of the following is a characteristic of consumer marketing?

• Fewer buyers

• Smaller transaction values

• Complex decision-making process

• Short-term buying decisions

Industrial markets involve the sale of goods or services to:

• Consumers

• Organizations for production

• Retailers only

• Final users

Which of the following is NOT a type of business customer?

• Producers

• Resellers

• Governments

• End consumers

Products classified as industrial products are primarily used for:

• Personal consumption

• Business operations

• Immediate resale

• Customer satisfaction

What is the main difference between business and consumer markets?

• Brand loyalty

• Number of buyers

• Market segmentation

• Product customization

Which of the following is an example of an industrial market product?

• Household furniture

• Personal computers

• Office supplies

• Packaged foods

Which of the following types of purchases requires the most time and effort in organizational buying?

• Straight rebuy

• New-task purchase

• Modified rebuy

• Impulse purchase

In the buying center concept, who is responsible for controlling information access?

• Buyers

• Gatekeepers

• Deciders

• Users

The Webster & Wind model is used to explain:

• Industrial product classifications

• Organizational buying behavior

• Marketing strategies for consumers

• Ethics in purchasing decisions