Marketing & Advertising Vocabulary unit 1

What does "Market research" mean?

• Advertising campaign

• Studying the market to gather information

• Customer segmentation

• Brand positioning

Which department is responsible for managing a company’s reputation in the media?

• Customer Service

• Sales Department

• Public Relations

• Market Research

What is a "brand manager" responsible for?

• Supply chain management

• Managing brand strategy and brand image

• Financial auditing

• Graphic design

Which of the following is NOT part of a "marketing plan"?

• Defining target audience

• Planning communication strategy

• Hiring new employees

• Pricing strategy

What does "Advertising" mean?

• Pricing strategy

• Public relations

• Paid promotional activities

• Data analysis

A company wants to increase its "brand awareness." What should it do?

• Offer big discounts

• Increase advertising and sponsor events

• Stop all marketing campaigns

• Only focus on existing customers

What is the main responsibility of a "Copywriter"?

• Writing advertising content

• Financial management

• Website design

• Supervising production lines

What does "Go-to-market strategy" mean?

• Market entry strategy

• Pricing policy

• Cost reduction strategy

• HR recruitment strategy

What does a "graphic designer" do in marketing?

• Write advertisement texts

• Create visuals for advertising campaigns

• Manage financial planning

• Conduct market research

When a company expands its product range using an existing brand, what is it called?

• Brand identity

• Brand extension

• Brand loyalty

• Brand awareness