What is a differentiation strategy?
Understanding Differentiation Strategies

Quiz
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Science
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University
•
Medium

Jorge Luis Coronel
Used 1+ times
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A way to make products unique
A pricing strategy
A marketing tactic
A customer service approach
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the two main types of differentiation strategies?
Broad and focused differentiation
Cost and value differentiation
Product and service differentiation
Market and niche differentiation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a value proposition?
A promise of value delivered
A marketing strategy
A pricing model
A customer feedback system
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the five value propositions companies can position their products on?
Performance and price
Quality and service
Brand and reputation
Innovation and technology
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of an effective value proposition from Apple?
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