Understanding Differentiation Strategies

Understanding Differentiation Strategies

University

5 Qs

quiz-placeholder

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Understanding Differentiation Strategies

Understanding Differentiation Strategies

Assessment

Quiz

Science

University

Medium

Created by

Jorge Luis Coronel

Used 1+ times

FREE Resource

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a differentiation strategy?

A way to make products unique

A pricing strategy

A marketing tactic

A customer service approach

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two main types of differentiation strategies?

Broad and focused differentiation

Cost and value differentiation

Product and service differentiation

Market and niche differentiation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a value proposition?

A promise of value delivered

A marketing strategy

A pricing model

A customer feedback system

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the five value propositions companies can position their products on?

Performance and price

Quality and service

Brand and reputation

Innovation and technology

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of an effective value proposition from Apple?

Think Different

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