Which of the following is an example of a marketing exchange?

Marketing Concepts Quiz

Quiz
•
English
•
University
•
Hard
Hoàng Mỹ
Used 1+ times
FREE Resource
106 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The waitress gave Cyrus a menu, and he placed his food order.
Griffin helped Mandy replace the air filter in her lawn mower.
Ken and Maggie gave their son an MP3 player for his birthday.
In return for painting her fence, Mrs. Maloney gave Larry a box of homemade fudge.
Jenny asked Melisa if she could borrow her pen for a while since her pen had stopped working.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following statements is true about marketing?
Most marketers are seeking a one-time exchange or transaction with their customers.
The focus of production-driven companies is on developing and sustaining relationships with their customers.
Successful companies recognize that creating and delivering value to their customers is extremely important.
Though marketing plays an important role in developing relationships with customers, it cannot do much to maintain them.
By definition, a marketing transaction has to involve the exchange of money.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____ is the customer's perception of all the benefits of a product or service weighed against all the costs of acquiring and consuming it.
Cost efficiency
Information
Range
Value
Exposure
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product, price, promotion, and _____ are the 4Ps of the marketing mix.
people
place
package
privilege
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Price, product, place and promotion together form the:
value.
promotional mix.
marketing mix.
integrated marketing communication.
distribution channel.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Prior to the development of integrated marketing communications, the promotional function in most companies was dominated by:
advertising.
sales promotion.
public relations.
publicity.
direct marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____ involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers.
Marketing mix
Integrated marketing communications
Relationship marketing
Sales promotion
Mass media advertising
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