Marketing and Advertising Vocabulary and Questions

What is the primary goal of promotion?

• To create a crisis in the market

• To increase awareness and sales of a product or service

• To eliminate competition

• To decrease demand for a product

Which of the following best describes a headline in advertising?

• A short summary of a product’s history

• The opening paragraph of an article

• A brief, attention-grabbing phrase that introduces an ad

• A type of social media campaign

Fill in the blank: ______ is the act of promoting a product or service to increase awareness and sales.

• promotion

• advertising

• marketing

• selling

Fill in the blank: A ______ is a brief, attention-grabbing phrase that introduces an ad.

• headline

• tagline

• slogan

• catchphrase

Fill in the blank: ______ management involves handling a significant threat to a company or organization.

• crisis

• financial

• resource

• project

Fill in the blank: ______ relations is the practice of managing the spread of information between an organization and the public.

• public

• private

• personal

• corporate

Fill in the blank: ______ promotion is a type of marketing focused on promoting a company rather than its products.

• institutional

• product

• personal

• sales

Fill in the blank: ______ promotion is aimed at increasing sales of a specific product.

• product

• service

• brand

• market

Fill in the blank: ______ is the activity of attracting public attention to a product or business.

• advertising

• marketing

• branding

• promotion

Fill in the blank: A ______ release is an official statement issued to newspapers giving information on a particular matter.

• press

• news

• public

• media