What is the primary goal of the promotion mix in marketing?

Understanding the Promotion Mix

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Professional Development
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Syeda Fatima
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To increase production efficiency
To communicate the value of a product to customers
To reduce the cost of goods sold
To manage supply chain logistics
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a component of the promotion mix?
Advertising
Public Relations
Product Design
Sales Promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element of the promotion mix involves direct interaction with potential customers to persuade them to purchase?
Advertising
Personal Selling
Public Relations
Sales Promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of public relations in the promotion mix?
To directly increase sales
To build and maintain a positive image of the company
To offer discounts and incentives
To design new products
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a sales promotion technique?
A television commercial
A press release
A buy-one-get-one-free offer
A customer service hotline
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the context of the promotion mix, what does the term "integrated marketing communications" refer to?
The use of a single promotional tool
The coordination of all promotional activities to provide a consistent message
The separation of marketing and sales functions
The focus on digital marketing only
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a key advantage of using digital marketing in the promotion mix?
It is always more expensive than traditional marketing
It allows for precise targeting and measurement
It requires no planning or strategy
It is unaffected by consumer feedback
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