What is the primary goal of the promotion mix in marketing?

Understanding the Promotion Mix

Quiz
•
Other
•
Professional Development
•
Medium
Syeda Fatima
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To increase production efficiency
To communicate the value of a product to customers
To reduce the cost of goods sold
To manage supply chain logistics
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a component of the promotion mix?
Advertising
Public Relations
Product Design
Sales Promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element of the promotion mix involves direct interaction with potential customers to persuade them to purchase?
Advertising
Personal Selling
Public Relations
Sales Promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of public relations in the promotion mix?
To directly increase sales
To build and maintain a positive image of the company
To offer discounts and incentives
To design new products
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a sales promotion technique?
A television commercial
A press release
A buy-one-get-one-free offer
A customer service hotline
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the context of the promotion mix, what does the term "integrated marketing communications" refer to?
The use of a single promotional tool
The coordination of all promotional activities to provide a consistent message
The separation of marketing and sales functions
The focus on digital marketing only
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a key advantage of using digital marketing in the promotion mix?
It is always more expensive than traditional marketing
It allows for precise targeting and measurement
It requires no planning or strategy
It is unaffected by consumer feedback
Create a free account and access millions of resources
Similar Resources on Quizizz
10 questions
Review unit 1 L 4 unit 1 28-05

Quiz
•
Professional Development
10 questions
HEM Chapter 1

Quiz
•
Professional Development
12 questions
Feminno Quiz #1

Quiz
•
Professional Development
15 questions
Marketing Quiz

Quiz
•
Professional Development
10 questions
Marketing Plan

Quiz
•
Professional Development
11 questions
Business project

Quiz
•
Professional Development
10 questions
Sales Management Quiz

Quiz
•
Professional Development
10 questions
Salesforce Developer Module 1 and 2

Quiz
•
Professional Development
Popular Resources on Quizizz
15 questions
Multiplication Facts

Quiz
•
4th Grade
25 questions
SS Combined Advisory Quiz

Quiz
•
6th - 8th Grade
40 questions
Week 4 Student In Class Practice Set

Quiz
•
9th - 12th Grade
40 questions
SOL: ILE DNA Tech, Gen, Evol 2025

Quiz
•
9th - 12th Grade
20 questions
NC Universities (R2H)

Quiz
•
9th - 12th Grade
15 questions
June Review Quiz

Quiz
•
Professional Development
20 questions
Congruent and Similar Triangles

Quiz
•
8th Grade
25 questions
Triangle Inequalities

Quiz
•
10th - 12th Grade