Retailing and Pricing Strategies Quiz

What is the French word origin of "retailing"?

• Retaillier

• Detaillant

• Vendeur

• Marchand

What does the term "retaillier" mean?

• To sell in bulk

• To cut a piece off or break bulk

• To trade goods

• To provide a service

What is a key feature of retailing?

• Direct interaction with the customer

• Selling to other businesses

• Manufacturing products

• Providing wholesale goods

Which of the following is NOT a key element of the marketing mix?

• Product

• Place

• Profit

• Promotion

What does "place" refer to in the marketing mix?

• The location of the retail store

• Distribution and product availability

• The target market

• The advertising channels

What is the typical structure of a retail channel?

• Manufacturers -> Retailers -> Customers

• Manufacturers -> Agents/Distributors -> Retailers -> Customers

• Retailers -> Wholesalers -> Customers

• Customers -> Retailers -> Manufacturers

What is the role of retailers in the distribution channel?

• To manufacture products

• To connect with consumers and gather feedback

• To provide financial services

• To regulate the market

What is a key source of channel power for retailers?

• Their ability to influence manufacturers' decisions

• Their access to capital

• Their control over production

• Their political influence

Which of the following is NOT a characteristic of the global retail scenario?

• Retailing is a major economic force in developed countries.

• The global retail industry is projected to reach US$ 22 trillion.

• Most Fortune Global 500 and top Asian companies are retailers.

• Organized retailing is declining worldwide.

In which type of country does organized retailing typically dominate?

• Developed countries

• Developing countries

• Underdeveloped countries

• All of the above