GMetrix Formulas

What is the formula for Customer Acquisition Cost (CAC)? Fill in the blank: CAC = (Marketing expenses + Sales expenses) / ________.

• Number of new customers acquired

• Total revenue

• Total number of leads

• Total marketing budget

What does the formula for Customer Retention Rate (CRR) include? Fill in the blank: CRR = [(E - N) / S] x 100, where E is the number of customers at the end of the period, N is the number of new customers during the period, and S is the number of customers at the ________.

• start of the period

• end of the period

• middle of the period

• beginning of the year

Fill in the blank: Selling Price = (Cost x desired profit margin) + ________.

• Selling Price

• Cost

• Desired Profit Margin

• Overhead Costs

Fill in the blank: Equity = ________ - Liabilities.

• Revenue

• Assets

• Expenses

• Profit

Fill in the blank: Net Income = Total income - cost of goods sold - ________.

• liabilities

• revenue

• assets

• expenses

Fill in the blank: Gross Profit = Income - ________.

• Cost of Goods Sold (COGS)

• Operating Expenses

• Net Income

• Taxes

Fill in the blank: Income Tax Expense = Gross Profit x ________.

• Net Profit Margin

• Tax Rate

• Operating Expense Ratio

• Debt to Equity Ratio

Fill in the blank: Break-Even Point = Total Monthly Cost / ________.

• Total Monthly Revenue

• Total Monthly Profit

• Total Monthly Expenses

• Total Monthly Sales

Fill in the blank: Ending cash balance = Total Cash - ________.

• Total Cash Outflows

• Total Cash Inflows

• Net Income

• Gross Profit

Fill in the blank: Burn Rate = Month Start Balance - ________.

• Expenses

• Income

• Savings

• Investments