Market Segmentation Quiz

What is market segmentation?

• Selling one product to all customers

• Dividing the market of potential customers into smaller, more defined segments based on shared characteristics

• Combining different markets into one

• Developing a single marketing mix for all consumers

Why do marketers segment the market?

• To increase overall advertising costs

• To create customized marketing mixes for each specific group

• To reduce the number of customers

• To standardize the product offering for all markets

Which of the following is an example of demographic segmentation?

• Segmenting by age and income

• Segmenting by usage patterns

• Segmenting by lifestyle

• Segmenting by geographic location

Which segmentation base divides the market according to regions, climates, or urban versus rural areas?

• Demographic segmentation

• Behavioral segmentation

• Geographic segmentation

• Psychographic segmentation

Behavioral segmentation focuses on:

• Customer age and income

• Usage rates, brand loyalty, and benefits sought

• Personal values and interests

• Geographic location

Which of the following is a primary research method?

• Reviewing government reports

• Conducting surveys

• Analyzing industry statistics

• Studying academic journals

Secondary research involves:

• Collecting first-hand data directly from participants

• Conducting interviews and focus groups

• Drawing data from existing records and reports

• Using primary research methods in a laboratory setting

Quantitative research is characterized by:

• Focusing on measurable, statistical information

• Exploring opinions and attitudes in depth

• Relying on subjective observations

• Using focus groups to gather narrative data

Qualitative research is primarily used to:

• Count and measure data

• Understand the reasons behind consumer behavior

• Conduct large-scale surveys

• Perform statistical analyses

Convenience sampling is best described as:

• Selecting participants who are easiest to reach

• Selecting every nth person on a list

• Dividing the population into clusters

• Ensuring specific subgroups are represented proportionally