What is content marketing?
Content Marketing

Quiz
•
Social Studies
•
University
•
Hard
John Robinson
FREE Resource
25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A marketing strategy that creates and distributes valuable content to attract and retain defined audiences — and drive profitable customer action.
Online marketing strategy focuses on creating engaging content to increase traffic.
Advertising strategy on online platforms to promote products and services.
Strategic use of technology to automatically create and distribute content on social networks.
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the primary goal of content marketing?
To create viral content
To sell products directly
To attract and retain a clearly defined audience
To increase social media followers
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is a key component of content marketing?
Paid advertising
Content creation
Direct sales
Cold calling
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How does content marketing differ from traditional advertising?
It focuses on direct sales
It uses only digital platforms
It aims to provide value to the audience
It relies on celebrity endorsements
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is a common format used in content marketing?
Television commercials
Print ads
Blog posts
Billboards
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which metric is most important in evaluating content marketing success?
Number of likes
Engagement rate
Conversion rate
Number of shares
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What role does storytelling play in content marketing?
It is used to entertain the audience
It helps in building a brand narrative
It is not relevant
It is used to confuse competitors
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