Advertising Public Relations

Advertising Public Relations

University

25 Qs

quiz-placeholder

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Advertising Public Relations

Advertising Public Relations

Assessment

Quiz

Social Studies

University

Hard

Created by

John Robinson

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

PR can help a business by

Promoting a positive image

Selling products

Destroying a businesses image

None of the above

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A positive image can help a business

Avoid taxes

Gain credibility

Reduce sales

Decrease market share

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Promotion refers to ...

advertising, public relations, and promotional strategy.

determine where they should sell a product and how to deliver the product to the market.

the cost consumers pay for a product.

a good or service that a company offers to customers.

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

As this is included in the television show, this is an example of what kind of advertising?

Radio and television

Web-Based

Product Placement

Visual Merchandising

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Participants on Shark Tank may get exposure for their product even if they don't get one of the Sharks to help them. What is it called?

Publicity

Sales Promotion

Personal selling

Visual Merchandising

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

What is the item that you send to a newspaper (publication) along with your press release called?

Press Release Cover

Blog Entry

Pitch Letter

Influencer Letter

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following elements are components of promotion in the marketing mix?

Distribution channels, market research, and product design.

Pricing strategies, inventory management, and supply chain logistics.

Personal selling, sales promotion, advertising, and public relations.

Customer service, packaging design, and competitor analysis.

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