Marketing

What is marketing?

• The four basic marketing strategies, called the four Ps:  product, place, price, and promotion

• the process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants

Product, price, promotion, and place is called the....

• Marketing Mix

• Mix Marketing

• The Four Ps

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services

• Survey Creation

• Marketing Research

• Advertising Selection

• Marketing Discovery

Which of the following is not a reason businesses use marketing research?

• identifying market oportunities

• solving marketing problems

• monitoring market performance

• deciding how many staff to hire to manufacture the goods

Which of a following is NOT a reason businesses conduct marketing research?

• Identify marketing opportunities

• hire a new marketing director

• solve marketing problems

• monitor marketing performance

Why do businesses conduct market research?

• To help identify gaps in the market and business opportunities.

• To provide people with jobs

• So they can share their findings with competitors

• It is a government requirement

Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

• Target Market

• Behavioral

• Demographic

• Geographic

What is the primary goal of marketing?

• To create brand awareness

• To increase sales and profits

• To improve customer service

• To develop new products

Which of the following is a component of the marketing mix?

• Customer service

• Product

• Brand loyalty

• Market research

What does the term 'target market' refer to?

• A group of people a company aims to reach with its products

• The location where a product is sold

• The price point of a product

• The advertising strategy used