Persuasive Strategies

9 out of 10 doctors believe that children should brush their teeth at least twice a day.

• Kairos

• Logos

• Ethos

• Pathos

I know how awful you feel not having a teacher for months. As a child, I too had that same experience, believe me.

• Ethos

• Logos

• Big Names

• Pathos

Where is your love and compassion? Help the poor, starving children of East Side.

• Big Names

• Research

• Logos

• Pathos

Special tools to use when writing persuasively are called ________.

• Ethos

• Pathos

• Strategies

• Logos

The suggestion that using this product puts the user ahead of the times.

• Avante Garde

• Magic Ingredients

• Patriotism

• Weasel Words

Match the following

• Using data and numbers to support your argument

• Emotional Appeal

• Asking a question not meant to be answered to focus the reader's attention

• Call to Action

• Encouraging the reader to act now

• Statistics

• Repeating a word or phrase to create memorization

• Repetition

• Using details to create an emotional response

• Rhetorical Question

You don't want to miss out on this new product that everyone is getting!

• Emotional Appeal

• Statistic

• Expert Opinion

• Bandwagon

The suggestion that the product is a practical product of good value for ordinary people.

• Plain Folks

• Snob Appeal

• Transfer

• Patriotism

What does it mean to appeal to logos?

• The appeal to love

• The use of emotional stories

• The use of statistics and logic

• The appeal to morals and ethics

What persuasive strategy approach is the writer using in order persuade his or her audience?

• Logos

• Pathos

• Ethos

• Statistics